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Qualitative marketing research : a cultural approach / Johanna Moisander and Anu Valtonen.

By: Moisander, Johanna.
Contributor(s): Valtonen, Anu.
Material type: TextTextSeries: Introducing qualitative methods / David Silverman. Publisher: New Delhi : Sage, 2006Description: xi, 227 p.ISBN: 9781412903813.Subject(s): Marketing research | Qualitative research | MarketingDDC classification: 658.83
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Item type Current location Call number Status Date due Barcode
Books Books Ravi J. Matthai Library, IRMA
658.83 M6 Q8 (Browse shelf) Checked out to PROF. PREETI PRIYA (F282) 04/10/2019 43905

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