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Data mining techniques: for marketing, sales, and customer relationship management

By: Linoff, Gordon S.
Contributor(s): Berry, Michael J. A [Auth.].
Publisher: New Delhi : Wiley, 2011Edition: 3rd ed.Description: 847 p.ISBN: 9788126534722.Subject(s): Data mining | Marketing--Data processing | Business--Data processingDDC classification: 658.802
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Books Books Ravi J. Matthai Library, IRMA
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